Become an active citizen through your wardrobe

Have you every thought about the process of creating a garment? Most of them start inside a talented creative's studio or the designer's office of a big fashion brand. We empower the work these creatives and appreciate wearing their garments. Brands we like update pieces weekly, make them available to us at a low price and allow us to switch our closet constantly. However, what does it take to receive this piece of clothes?

Well, fast fashion has created a mindset of making clothing disposable, impulsed by an era of continuous consumption. Because the price is low, we can afford to buy more. Each year across the world, 1.5 billion garments are sewn by an estimated 40 million people, working in 250,000 factories. These are predominantly made in countries described by the UN as the world’s least developed. According to Livia Firth, founder of  Eco-Age, "when production is outsourced to poor countries, they are enslaved by an addiction to the idea of enrichment". What does this mean? These big corporations promise big volumes if production costs are low. While factories agree to work with these prices believing that they will increase their income, workers don't share the same rights and protections people in the west do. Most of them are the lowest paid workers in the world and their conditions make them live a life we would never imagine.

In addition to this human rights issue, there is a huge environmental impact when producing 400% more of what we consumed two decades ago. As new pieces come into our closet every year, other clothing becomes disposable. The energy and toxics used in clothes also has a terrible impact on the environment by degrading our soil, polluting our air and harming our health. 

We love fashion, its creative process, how it stands as a way to express ourselves, celebrating culture and heritage. 

These reasons are enough for us to rethink the damage the fashion industry